Founded in 2016, with a mission to mine the depths of football, fashion, and history, Amsterdam-based Lack of Guidance found fertile ground in Diadora’s golden age stories. With cutting-edge technology, Italian craftsmanship, and a roster of international stars, Diadora was synonymous with Football Italia. Together with Lack of Guidance, this collaboration bridges past and present, paying homage to the era while reimagining its visual language for a contemporary audience.
